An Overview of the Process Behind Our Signature Brand Suite
Building a lasting brand is a journey. More than just a logo, memorable identity design is an impression, a presence, a narrative. Every detail and choice in the process holds meaning and creates influence.
Our approach is designed to bring clarity and cohesion to your business as we guide you from ideation to something tangible, whether you're starting fresh or refining what already exists.
The Prelude > The Assembly > The Refinement > The Handover > The Arrival
(01) The Prelude
Uncovering the core of your brand.
An introduction, a conversation, a moment to reflect and consider. This is where you’ll connect with your designer, Hope, who will work with you throughout the project. A brief yet thoughtful exchange - 20 minutes to discuss your vision and ask any lingering questions before we engage. Following this, you’ll receive your Project Proposal for review and signature, followed by an initial invoice and Welcome Kit outlining the path forward in clear deliverables and stages.
Project Application Form
20minute Brand Vision Call
Project Proposal, Invoice & Welcome Kit
(02) The Assembly
Shaping your vision with intention.
With insight gathered from a collaborative Discovery Call deep dive, we begin refining the aesthetic and strategic framework of your brand. This stage includes research, inspiration, and considered choices - mood boards, colour palette, and logo concepts come to life with measured precision. We end the assembly with the delivery of your initial concept.
2hour Discovery Meeting or Call
Research & Development
Initial Concept Delivery
(03) The Refinement
Bringing your brand to life.
Once your initial concepts take shape, our aim is for one to resonate with a sense of familiarity. Through open and transparent communication with thoughtful iterations, we can then shape and refine where needed.
Once an identity emerges that feels evolved yet aligned, we deliver your Signature Brand Style Guide for final approval for any final refinements - a collection of essential elements like your logo, fonts, colour palette, social media templates, email signature and stationery.
Feedback & Refinements
Style Guide & Stationery Delivery
(04) The Handover
Simple final file delivery and training.
Upon final approval, you’ll receive your final brand assets via WeTransfer, accompanied by a tutorial on how to deploy your new brand and navigate your assets with clarity.
We remain available for any questions post-launch, providing continued support as your brand evolves.
Final Asset Delivery
(05) The Arrival
Celebrating your new identity.
It’s time to unveil your new brand. While the project concludes, our relationship doesn’t. We just adore watching your brand grow and remain your ongoing creative partner, ready to guide any future refinements.
For those seeking a fully realised brand presence, the optional next progressions are a Brand Photography Session, Custom Website Design and A La Carte Design Day.
Launch of New Brand
+ Brand Photography Session
+ Custom Website Design
+ A La Carte Design Day
